NFT FC brand identity

As a football player myself, I fell in love with the Nike brand from a young age. I loved everything about them, mainly the aesthetics and design simplicity they used throughout their campaigns. The use of bright colours to catch the customers attention on a black or white background. Or the subtle hand drawn elements throughout.

I decided to choose 3 bright colours for NFT FC. To represent a bright future, optimism and inclusion with the colour pink.

I created a collection of 10,000 NFT's for NFT FC. This required many different layers that could then be programatically coded to create 10,000 unique combinations.

The inspiration behind the NFT's comes from the street culture of football. FIFA street was such a pivotal part of my childhood, along with many other football fans. The culture of football is also very prevalent in the world cup, often accompanied by bright colours that can be seen in the final NFT's.

Each character in the NFT's is meant to represent the football fan, as without the fans, football would be nothing. To distinguish the designs from normal NFT's, I took liberty with the background to include some football lines and graffiti that tie in with the project.

As a part of our marketing strategy, we partnered with influencers and professional players to help grow exposure for the project. Rather than the normal influencer marketing of paying them up front, we decided to make a 1/1 NFT of the chosen influencer.

Below are a few of the designs we made for some influencers. To make them more personalised I included some hand drawn graffiti in the background.

To build our community of football fans, we designed and gave away 1,000 real kits. These kits were designed in collaboration with kit designer, Emmegraphics. The design incorporates the colours seen in our NFT's and was chosen by our community from 2 more designs we created.

Our goal for NFT FC is to continually design and release limited edition kits, where we use the profits to support more upcoming players.