Deploy Football brand identity

As a teamwear supplier and manufacturer, having a brand guidelines is crucial as it aims to achieve consistency for the Deploy brand across different designers and factories who are using the Deploy brand on a daily basis.

In the past Deploy's branding guidelines were all over the place and never actually used by designers and factories. My aim was to make the guidelines simple and easy to understand for anyone, including non-english speaking countries as this tends to be where most of the factories are.

Traditionally, Deploy's colours were mainly gold, however I made the decision to only use this colour for internal use, like marketing material and staff merchandise. The reason being, Deploy mostly deals with other clubs and teams around Australia who have their own brand guidelines with a varying array of colours. When matched with the Deploy gold, they simple never worked in harmony. Therefor, the primary colours of Deploy, in my opinion, should be black and white.

Designing teamwear can be hard, with different products like playing jerseys and shorts, and dealing with different clubs colours or sponsors, there are a lot of things to consider.

Being in charge of the Deploy brand provides other challenges like having to take into account other clubs branding guidelines or their sponsor logos who often want colours that may not look the best on different products.

I decided to make a teamwear guidelines section to try and combat this issue and achieve consistency for the Deploy brand across all of their different teamwear orders. Focusing on size of logos, where to position different elements and how to handle different sizes from youth to adults, these guidelines serve as a bible for designers and factories to use when dealing with the Deploy brand.

As a part of our marketing strategy, we partnered with influencers and professional players to help grow exposure for the project. Rather than the normal influencer marketing of paying them up front, we decided to make a 1/1 NFT of the chosen influencer.

Below are a few of the designs we made for some influencers. To make them more personalised I included some hand drawn graffiti in the background.